You have gone through all of the blood, sweat, and tears in order to start online business transactions only to find that no one is visiting. As tough as it may have been to start your online store, getting visitors is even tougher especially if you do not know what you are doing.

There is so much competition these days because it is so easy for anyone to create an online store in a matter of minutes. It is crucial that you get familiar with Internet marketing and search engine optimization to succeed.

If you started your online store through companies such as Ebay or Cafepress, you have the advantage of riding on the marketing and advertising coattails of their campaigns. Those companies also have a huge customer base and are known as being the "go to" place for consumer products.

If your online store is solely your creation, then it is up to you to bring in your own customer base. This can be done through internet marketing. Internet marketing will start online business transactions more quickly. It is made up of free and paid marketing. Free marketing consists of writing articles, optimizing your website with keywords, and social bookmarking to name a few. Paid marketing can include paid per click campaigns and outsourcing.

Without some form of Internet marketing, your website will most likely show up on the last page of millions of the search engine results pages. Even learning a few simple marketing tips will increase your chances of being found on the Internet and significantly increase your visitor count.